Experience Keynote:  What if a guest’s stay wasn’t just a service—but a story?

Session details:

This idea-sparking session draws on narrative theory to offer a fresh lens on hospitality—moving beyond brand aesthetics and into the emotional architecture of a stay. Blending insights from myth, psychology, and even game design, explore how each phase of a guest’s journey can be shaped as a modern-day odyssey. A thought-provoking introduction to story-led hospitality—designed to spark deeper conversations around memory, meaning, and how to create experiences that guests don’t just remember, but embody.