J Bayfield
Travel Journalist, Educator, Consultant
Bio:
J Bayfield is an award winning writer, travel journalist, educator, and narrative consultant who helps hotels and destinations harness the power of story to create unforgettable guest experiences. With over a decade of experience writing features and hotel reviews for Condé Nast Traveller, Telegraph Travel, The Guardian, The Sunday Times, and many others, he brings deep insight into the world of travel and hospitality. Beyond journalism, he has applied his creative expertise to campaigns for brands such as Citroën, Sky, and Samsung—crafting ideas that resonate, inspire, and endure. He also lectures on narrative studies at universities in the UK and internationally.